BRSUMMERVILLE
Member
- Joined
- Dec 29, 2006
- Messages
- 130
Steve Marsh recently wrote an article "Easy Entry Syndrone, Part II" as others have done in the past. Describing the different types of customers. I understand all that. They will tell you to market to the group you are going after. The problem is that they don't tell how to market to a certain group. The mechanics of the marketing material and the way to get the message across may be different in each group.
I know how to figure out the income level of the neighborhood in my area and using direct mail. I have a problem with the mechanics of the marketing to a certain type of customers.
There was an article in the past about how (mechanics) to market to certain customers, I can't find it.
Any help in this area.
Bob Rock
I know how to figure out the income level of the neighborhood in my area and using direct mail. I have a problem with the mechanics of the marketing to a certain type of customers.
There was an article in the past about how (mechanics) to market to certain customers, I can't find it.
Any help in this area.
Bob Rock