Because I have never, up til now, done any advertising, all my customers come off of referrals. I never ask them WHY they called me, but I always ask them who referred me. Occasionally, I'll get some feed back that indicates to me they call me in spite of my prices, but that they call me because I am good. My dry times are under 2 hours. I rinse with Judson's Oxygen Rinse, so I leave no soil attracting residue. However, nobody ever mentions that they heard my dry times were fast, or that their carpets stayed cleaner longer. Seldom do I hear any horror stories about previous cleaners. May be I just don't spend as much time talking to my customers as you guys do, and that's why I don't hear the same stories you do.