My company name is a single letter and a number (like g4), it represents my name and my partners like m&m but a little different.
We initially wanted an "A" name but AAA Ardvark and some of the other A's detered us. We decided that we wanted a name that was unassuming, short, non offensive (like "gods way"

), easily to say and understand, works for multiple services, and can be used for a logo.
Sorry for the code