This sounds like a good debatable topic.
Let me just give you a bit of info on what we call "information boxes"... There are 3 stages to the online sales cycle as I see it. They want to know:
What services do you provide?
What are my options and why do I want them?
What does each option cost and how long does it take?
If they can't get these questions answered online easily, then when you're free is kind of irrelevant.
At each of these stages you can have "info boxes" pop up to give them more information. So what can you put in these "info boxes" ?
- links to pages on your website with content
- Images of what they are considering (before and after)
- Links to other URL's that might be good information
- Snippets of HTML laid out content that has been taken from a section of your or other websites
- Video's to help understand the process or the results of choosing something over another
- Anything that can be put on the net can be put in "info boxes"
Just because you're not talking to them doesn't mean that they don't have questions during the process of evaluation.
This client has done an OK job with info boxes. I would dress up the HTML a bit more but it will give you and idea of some of the options...
https://citrusfresh.fittlebug.com/ Use 60174 zip code to get in