I reach customers, not by marketing, but by removing those stains that Zerorez left in their carpets the past three cleanings!It can be instructive to watch the ads from cleaning companies who have a big budget to do market research.
Back in the late 90s and early 2000s, Chemdry spent a great deal of time selling against carpets that were wet too long. That was a good indication that long drying times were a major complaint of the day.
Zerorez focuses on carpet residue issues: The fears of what might be in there, the feel of the carpet (crunchy or sticky) and "chemical" odors. They market that because they identified those things as major concerns of consumers today.
No matter how you feel about them, learn from their market research to target how to reach new customers, and to keep the ones you have.
They have a mixture of chemicals that provides a reaction that, in their view, duplicates that original process.Does anyone know how the Kleen-rite portables that CD uses make carbonated soda water? I had to listen to a CD tech talk about his aw29 wand cleaning a $50k Allo rug in a closet using his club soda water.. I didn't see any C02 tank, but he was missing the switch for his heater.. 17yr veteran CD tech cleans all types of high end rugs on-location..
I'm seriously curious.. How do they supposedly make the C02 for the TM as well?
Zerorez's real price is $115 per room. Their $49 price was for a closet or Not soiled carpet.I didn't know they were such a lowball pricer
..L.T.A.
Put vinegar in the baking soda.Does anyone know how the Kleen-rite portables that CD uses make carbonated soda water? I had to listen to a CD tech talk about his aw29 wand cleaning a $50k Allo rug in a closet using his club soda water.. I didn't see any C02 tank, but he was missing the switch for his heater.. 17yr veteran CD tech cleans all types of high end rugs on-location..
I'm seriously curious.. How do they supposedly make the C02 for the TM as well?
Maybe he is such a good cleaner he closes his valve on the dry stroke to prevent any leaks. What a Pro!Johnny Johnson posted his competition ad, I zoomed to see there's no empowered water being used in this advertisement.
The ball valve is closed hahahah
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Trust me, you wouldn't have to worry about SS if they were in your town. They and their chain smoking employees been great for growing my business.I’m so glad I don’t have to worry about ZR or Stanley YET
It’s only a matter of time. The Atlantians and Californian inbreds are migrating out in my area and buying out all the real estate, inflating the prices. I could see some of the big named businesses out here very soon
Greenglides could sell some dripless jets DoahMaybe he is such a good cleaner he closes his valve on the dry stroke to prevent any leaks. What a Pro!
Carpet is dead in Ontario!In this part if Canada perhaps 5% of homes have 3 rooms of carpets and hallway left.
Hey KenCarpet is dead in Ontario!
PEI?In this part if Canada perhaps 5% of homes have 3 rooms of carpets and hallway left.