Being an ex kalifornican, I have to say we aren't used to hiring anyone else to do any work. When I moved to Idaho, I was surprised at how many people hire others to do stuff. You need to show them why they should hire a carpet cleaner. Maybe some free demos. I never hired a cleaner until I saw someone else have it done, then I was hooked and started my own gig. As far as them not being home, find them, they have to come home sometime. Give them something, free spotter... something to get their attention. Remember, they are in a new environment. Show them you care, then suck their wallets dry.