Mikey P
Administrator
How did you get into the Carpet Cleaning Industry?
We started in Final Phase Construction Clean-ups, then moved into Janitorial. We wanted to service our clients for carpet cleaning too, so we started with a portable & began attending IICRC classes. We learned that with the birth of our son we didn't want to work nights/weekends anymore, so we went toward High-end Residential.
How many and what machines did you have before you acquired the Aero Tech?
Namco Husky Portable Machine (Rarely Used, but still have), 1994 Spitfire 3.2 along with a Water Otter for higher pressure in a 1994 Ford E-250 Extended Van (of course with many Billy Customizations) until we bought the AT.
What would you change about your AT today?
Since I am never satisfied & always trying to make things better this could take awhile.
1. The diesel soot getting inside the truck is a pain to keep out.
2. More outside lighting
3. Three Underbed Toolboxes
4. IP Cameras instead of CCD's
5. Dual Pressure Regulator
6. Need to change Truck Vinyl to show new company name
7. Just too many to list all & probably will get another truck before finishing all I want
What is the best reaction you've gotten to your company uniforms when the 3 of you are on a lunch break at the Piggly Wiggly?
Well we do not shop at Piggly Wiggly, but while in uniform we get asked daily what we do? They try to figure it out & talk to each other....then get the nerve up to ask. Or there are some that just come right up to us trying to read the shirt then ask. It is great for conversation & has led to a few new clients.
What percentage of your local demographic can afford your services?
There is no way to give you an percentage because this is purely based on someone's value system. Most people can "afford" us but we don't want everyone. We attract people that want quality work done & who are not looking at price as their main criteria. Side Note, We have Clients from many different income levels.
-What is your repeat percentage?
Approximately 90%
What is your preferred up sell?
Protector since it is about the only extra add-on besides additional services which we will offer if needed.
What percentage of jobs do you dual wand and what family member does the stroking?
Some jobs are not practical to dual wand on, but we can dual wand by cleaning stairs & edging one part of a house, while the other is cleaning with the RX-20. Any of us can run the RX-20, but Christopher or myself usually do that, while Audra is edging, cleaning stairs & doing the detail work. Audra can clean upholstery with our low heat hose & we can be cleaning carpet at the same time. We try to work efficiently, but sometimes it is not practical to get two sets of hose out. It all depends on the lay out of the house. I would say 50/50 on the percentage.
Will you get your son a truck of his own someday and split the team up?
Yes, that is possible if he decides to stay with the company! He also has to be 18 yrs old to drive the Big Bear Truck.
Who do you emulate in this industry and why?
I have never tried to emulate anyone because I like to be uniquely different, although I do have a few mentors!
What has been your most successful form of marketing?
Website, Networking & Referrals! I can't count the money I have wasted on Marketing Programs & other Forms of Marketing.
How many times have you gone through the Country Bear Jamboree @ Disneyland?
Never been there...but we have been to Black Bear Jamboree & Dinner Show in Pigeon Forge multiple times!
What is Audra's favorite mid day snack?
Bear Naked - 100% Pure and Natural Soft-Baked Granola Cookies...Double Chocolate & she likes to makes sure we eat & stay hydrated.
Polarized, Grey, Brown or Amber tint?
Maui Jim Ka'anapali Metallic Gloss/ HCL Bronz!
We started in Final Phase Construction Clean-ups, then moved into Janitorial. We wanted to service our clients for carpet cleaning too, so we started with a portable & began attending IICRC classes. We learned that with the birth of our son we didn't want to work nights/weekends anymore, so we went toward High-end Residential.
How many and what machines did you have before you acquired the Aero Tech?
Namco Husky Portable Machine (Rarely Used, but still have), 1994 Spitfire 3.2 along with a Water Otter for higher pressure in a 1994 Ford E-250 Extended Van (of course with many Billy Customizations) until we bought the AT.
What would you change about your AT today?
Since I am never satisfied & always trying to make things better this could take awhile.
1. The diesel soot getting inside the truck is a pain to keep out.
2. More outside lighting
3. Three Underbed Toolboxes
4. IP Cameras instead of CCD's
5. Dual Pressure Regulator
6. Need to change Truck Vinyl to show new company name
7. Just too many to list all & probably will get another truck before finishing all I want
What is the best reaction you've gotten to your company uniforms when the 3 of you are on a lunch break at the Piggly Wiggly?
Well we do not shop at Piggly Wiggly, but while in uniform we get asked daily what we do? They try to figure it out & talk to each other....then get the nerve up to ask. Or there are some that just come right up to us trying to read the shirt then ask. It is great for conversation & has led to a few new clients.
What percentage of your local demographic can afford your services?
There is no way to give you an percentage because this is purely based on someone's value system. Most people can "afford" us but we don't want everyone. We attract people that want quality work done & who are not looking at price as their main criteria. Side Note, We have Clients from many different income levels.
-What is your repeat percentage?
Approximately 90%
What is your preferred up sell?
Protector since it is about the only extra add-on besides additional services which we will offer if needed.
What percentage of jobs do you dual wand and what family member does the stroking?
Some jobs are not practical to dual wand on, but we can dual wand by cleaning stairs & edging one part of a house, while the other is cleaning with the RX-20. Any of us can run the RX-20, but Christopher or myself usually do that, while Audra is edging, cleaning stairs & doing the detail work. Audra can clean upholstery with our low heat hose & we can be cleaning carpet at the same time. We try to work efficiently, but sometimes it is not practical to get two sets of hose out. It all depends on the lay out of the house. I would say 50/50 on the percentage.
Will you get your son a truck of his own someday and split the team up?
Yes, that is possible if he decides to stay with the company! He also has to be 18 yrs old to drive the Big Bear Truck.
Who do you emulate in this industry and why?
I have never tried to emulate anyone because I like to be uniquely different, although I do have a few mentors!
What has been your most successful form of marketing?
Website, Networking & Referrals! I can't count the money I have wasted on Marketing Programs & other Forms of Marketing.
How many times have you gone through the Country Bear Jamboree @ Disneyland?
Never been there...but we have been to Black Bear Jamboree & Dinner Show in Pigeon Forge multiple times!
What is Audra's favorite mid day snack?
Bear Naked - 100% Pure and Natural Soft-Baked Granola Cookies...Double Chocolate & she likes to makes sure we eat & stay hydrated.
Polarized, Grey, Brown or Amber tint?
Maui Jim Ka'anapali Metallic Gloss/ HCL Bronz!