Discussion in 'Lets talk Business!' started by WillS, Jan 8, 2017.
Nothing to make fun of there.
An improvement. That's all they are looking for.
If they are fast enough.
I have a ton of customer reviews
That's good and i'm sure you've earned them but there are companies who's only business is to get you reviews.
Its funny this post came up now. About a year ago we opened up a new market/location. We have done well with rentals/real estate but not residential. we have a TON of cheapo wet-n-jets in the area. we land 1 out of 3 on the phones. the other 2 hear prices and say omg that's too high and hang up?! ok I know they weren't worth having and all that, but you cant pay bills with high standards. So, whats the answer. Do you get down in the gutter with them and at least get a piece of the pie. DO you hold out and know that SOME DAY you will get the quality customers??? Not gonna lie I struggle with this every day. WE have $99 minimum, we get calls everday for 1 room. We tell them $99 and they hang up!? What can you do?????
That's a tough one. You have to pay bills no matter what.
If you can make a profit doing so at the low end then who cares.
The real issue is that most can't and don't even realize it until they work themselves out of business.
So do your numbers, if you can you can. However if it costs you to go out and do that job but the plan is to make it up on volume, you're ooked!
Well I would do a wet n' jet on those ONE time ghetto people and when you get to a nicer client do a better job at a better price. Upsell the nicer ones you want to keep with a better service. But make sure you do all of the bells and whistles. Look the part with better uniforms and a higher class professional attitude.
I look up the address on google so I know what type of neighborhood to expect. Lower class I wear jeans and a polo shirt.
I can't do a "wet and jet" with a glided wand.
And I ain't cleaning without a glide!
You've moved past that stage. SHUT the ook up!!!!!
Its a natural stage of progression for most cleaners. The caution is to not get stuck there. Many cleaners die (their business) there. Never moving upwards to clean homes that are less soiled for more money.
Oh! LESS soiled for MORE money.
I have been getting that backwards.
The problem is the first thing out of their mouth is, "how much is it" This implies that they think that all carpet cleaners are the same and if you are charging more, then you must be ripping them off. You have to change their mind set. When they ask how much it is it is now your turn to speak. You need to ask them some questions, such as, "what kind of carpet is it", "what color is it" "when was it last cleaned", "are there any pet stains or any other concerns", Let them know that you are a professional with serious skills that other carpet cleaners may not have. You will always have price shoppers and they will never be your best customers. They will go with the next lowest price they can get next time. Focus on the market you want to be in. My minimum charge is $120 and that is for a one room job. The customer has to understand what it costs to send a man and a truck with expensive equipment and chemicals and training and insurance, etc. to do a job. If you don't explain it to them, they will never know.
Customer- "How much for ...?"
Me- "Depends. Are you shopping for a cheap price, or does quality matter to you?"
Right to the point.
I agree and disagree.
There are distinct market levels and you can't up sell a customer from their price comfort. Explain why you charge what you do helps when a person is unsure of using you.
But you can talk till you're blue in the face if the potential customer uses budget cleaners and you are a premium cleaner.
Where the hell is Island Bore when you need him?
He would have inserted 6 or 7 links to answer these " How to solve the why are you so expensive?" Questions
Didn't he die?
I thought being the jerk was my job?
It is and may I say you do an excellent job of it!
I get doing empty apartments cheap...don't necessarily have to be there at a particular time of day so can be worked into a schedule.
I get doing a LOT of square footage at a lower price...One set up and just keep the wand moving.
But- Residential is a different business IMO. I have a high minimum because it filters out some people, I don't charge by the room, higher square footage price for same reason...I don't want everyone. I have noticed that 95% of the many Carpet Cleaning Companies are all focused on the same Customers. About 5% are focused on the high end customer...less competition there and much easier jobs and for more money. It's where I am most comfortable...very nice people for the most part.
When I had my business in Florida I didn't do any work in the area where I live...very little...I drove 30 minutes from home- to Naples and/or Sanibel, because that's where the people lived who could afford me. The House Cleaning Companies who had the keys to all the seasonal houses were my marketing focus to start. Once you are in, to stay there, smile, be friendly, complement their dog, do good work, don't have a dented van, keep a clean professional presence and thank them.
I let them know that my very friendly Ann will be checking on them in 3 months. Most seasonal homes in Naples were cleaned twice a year. Fresher up before the Owners came to town and cleaned after they left. We had lots of quarterly residential work cleaning carpets that weren't dirty. Same price.
Usually within a 30 minute drive is a place where people that want quality work live...
Bob it says you live on earth. Something not quite right about that. I'll be keeping an eye on you just so you know.