You're welcome...
What happened to Ron and how you can keep it from happening to you.
USE THE SAME name, address, and phone everywhere!
Long version:
First NAP (name, address, and phone) consistency across the web is very important. Everywhere your company is listed it should use the exact same info.
Ron signed up for Service Magic and used a PO Box instead of his physical address. Prior to signing up with
SM there was little work done to propagate his correct information across the web.
Part of Service Magic is their "exact match" program where they put out a bunch of listings and supply major data providers with your info and the
SM phone number. So hundreds of listings were created on Ron's behalf by
SM with the PO Box address. Due to the sheer amount and sources this was seen by Google's algorithm as the more "trustworthy" information.
Despite having a verified places listing Google's algo created a listing based on the PO Box (which they don't allow..... lol), dropped the original correct listing w/ 15 reviews, and dropped Ron from the places listings....likely because he was using a PO Box...........wtf. Also added the PO Box to his organic listing
Cleaning up:
Contacting google to correct the issue was useless.
Manual correction by google staff just gets reset by the algorithm and in this case, as with every other time I've attempted, just f'd things up worse.
Claiming and changing the incorrect listing was pointless because all the bad info was still out there. It would just happen again. Plus we wanted to salvage the reviews.
So............the only way to fix was to spend hours claiming and changing the info across the web starting with the major Data Providers and creating a campaign to propagate the correct info. The problem is there isn't an alarm that goes off at google HQ that tells them that Ron in Albuquerque is updating his listings on the web. It takes time for all the correct listings to be indexed.
Once the majority of listings were corrected the old Places page was once again accessible/ editable. Then we were able to claim the PO Box listing and suspend it and now , although possible, it is not likely to happen again because most of the info that was out there has been corrected.
A week later the original listing is back with the reviews.