Good question. My business plan after getting all the equipment will be mostly using many marketing channels to reach out as many people I can. First I will find someone good at SEO marketing for the website. This is something I am not good at. I will open a Yelp and Google account and pay them for premium positioning to get some customer so I can start getting reviews. I have never done Yelp or Google advertising so i will try to see if its worth the money. Let me know your experience on this. (Also about Facebook advertising, Angie's list). I have direct mail marketing in my mind for an upscale area to see if it works or not. Of course, I will print out business cards, fliers, door hangers, magnets etc. I see that you are giving out free spot cleaners to your customers with your information on the bottle. I will do that too. I heard Jon-Don is doing it. (If you have any other gift idea, pls let me know) I want to get in touch with Realtors, apartment and commercial property managers. I will start from these and try to learns more as I go.
So I want to be aggressive in marketing at the beginning. If you have any suggestion, I would love to hear.
Beside these, I need to set up my pricing. I think I will go with sqft pricing. Income level looks good around here and I will try to set up my prices based on that. I am still doing research on that and looking at other companies around here.