Kevin McCreary said:
If you look outside of the carpet cleaning industry, there are Howard Partridge's and
Joe Polish's every where. My wife is in the dental industry and I see guys using
the same marketing tactics and selling virtually the same programs tailored to dentists.
The list goes on, chiropractors, mechanics, doctors, etc. I'm sure Joe and Howie saw
that in other industries first and because they couldn't make it in the cc business
decided to sell themselves as marketers. That's what I always notice about a lot of the
so called gurus (instructors and marketers) in this industry (not all of them) couldn't
make it as a cleaner.
Joe Polish bastardized Dan Kennedy's magnetic marketing and followed the Jeff Paul pattern ( 108 strategies, bla bla ). Dan actually holds seminars several times a year teaching information marketing. Joe is actually on some of the tapes. In the mid 90's he wrote about how he had built a million dollar a year carpet business business. Problem is I have a buddy that leaved in
Phoenix and knew Joe Polish very well and he wasn't very successful in carpet cleaning. On the Dan Kennedy seminar tapes Joe made the comment that the info. marketing business "got him out of a business that he hated", and he doesn't even have to talk to "these people".
Howard basically took Jay Abraham's key concepts and directly copied some others and came out with "his" system.
Now the lone wolf is mad at one of these guys and coming up with his lone wolf club. This industry is down right BIZZARE sometimes. LOTS of suckers looking for a magic bullet.
Reminds me of those guys in Texas that were selling auto dialers (recorded telemarketing machines) to the industry back in the 90's . They claimed to have just sold their $2,000,000 a year carpet cleaning business for $2,000,000. Turns out they had invented the whole story and were using PAID references. If the idiot that called an current owner of the system bought a system the "reference" would get $500. Easy to due when you are selling a $500 computer & software for $28,000 on a lease. One poster here was once on that reference, LOL. Glad I never bought that telemarketing computer, an ACE truck mount, or went to a Joe polish seminar.