Anyone having success with EDDM?

#3
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I've had decent results and its what blasted my business out of a cannon when I first started. This last round of EDDM didn't work so well. Note to self: Don't sent out EDDM to an area that the homes catch fire and burn down.
 
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I actually searched the site for EDDM after I posted this and decided it's not for me. I believe it was Mikey's comment, "how often does a postcard prompt you to buy " (paraphrasing) that did it.
My answer was never.
 
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Its good if you are just starting out and have no leads. Once you build your business to a self sustaining point, you dont really need it. This is why the Gurus feed off the noobs with their EDDM magic nonsense.
 
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We have used them when we open new drop off locations. It's a good way to saturate areas close to those locations letting people know we are now in the neighborhood.

I think the mistake that people make when using EDDM is that they are using it as a sales tool rather then a brand builder. As others have said, you don't really get a lot of sales from them, but it does help with brand recognition.
 

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