@Matt Wood I don't think we have chemical manufacturers to blame for bringing this word into our industry. I would look for the source about 120 miles southeast of Marty's home in Prattville.
The issue of bringing technical terms into the every day parlance of the cleaning industry even predates the Esteemed Mr B.
Back in the mid 70's my father sent a few of our employees to a class taught by the late (and brilliant) Glen Twist. Mr Twist trained many of the trainers who are retiring now.
Unfortunately one of our techs, "Charley" decided he could impress customers with technical terms that sounded great, but he did not begin to understand.
He remembered learning about how "fatty acids" exist in the food that we eat, and that they might be found in residues on the surfaces in homes. He also remembered that he should compliment the customer when possible, and that he should connect somehow whatever he said about them to the task at hand.
Well, Charley walked into the first job after the class, and said loudly:
"Wow Mrs XXXXX, you must be a good cook! I can smell the fatty acids everywhere all over your house"
She threw him and his helper out of the house and called our office yelling:
"The idiot you sent there said I must be a good cook because he can smell my fat a** everywhere in the house!"
Needless to say, my father had to deprogram Charley a bit....
Thank goodness he didn't try to say "deflocculate"!
That term sounds absolutely immoral....
