joe harper
Member
In June of last year....We started to experiance an unusual amount of PRICE SHOPPERS....!!
We are blessed to have a very large customer base...But we still like to close ALL of our calls..
I was considering LOWERING our pricing..? Spinning off a low end company...Considered down sizing....After reflecting BACK on previous recessions ... I called a meeting with ALL
the employees & discussed these options..!
All of my men are payed on commission...! So the thought of them looking at lower ticket's
was NOT very appealing.. I explained that many companies were struggling & would be lowering there prices..That they would PANIC...and eventually fail to generate enough PROFIT
to stay afloat..
We decide to LOWER our minimum charge...But...RAISE our sq.ft. prices...!!! This was very effective allowing us to be close more NEW cleints...! We doubled our IN-HOME estimates..
by offering GUARENTEED WRITTEN estimates..The men understood that there was a possibility that...they would NOT be payed for these estimates..!! The customer was informed
that there was NO obligation the book the JOB.."However...If the estimate was acceptiable
that we like to to the JOB AT THE TIME OF THE ESTIMATE..!!! We have ONLY LOST 3 jobs
since June...
BUT......BY FAR....."Our BEST move to beat the recession...Was...CASH DISCOUNT'S.... :shock:
In 30 years..I have NEVER SEEN SO MUCH CASH COMING IN.. 8) 8) 8) 8) 8) 8)
SOooo..! If you are having a HARD time closing the cleint...OFFER THEM A CASH DISCOUNT.!!!!
Everone is Hoarding CASH in this economy... :wink: ...We offer up to 20% cash discounts...!!!
The response has been UNBELIEVABLE... "You could use some CASH...RiGht".... :wink:
PS..You will be suprised...how FAST...the cleint will run to the bank..to SAVE $20.00... :roll:
We are blessed to have a very large customer base...But we still like to close ALL of our calls..
I was considering LOWERING our pricing..? Spinning off a low end company...Considered down sizing....After reflecting BACK on previous recessions ... I called a meeting with ALL
the employees & discussed these options..!
All of my men are payed on commission...! So the thought of them looking at lower ticket's
was NOT very appealing.. I explained that many companies were struggling & would be lowering there prices..That they would PANIC...and eventually fail to generate enough PROFIT
to stay afloat..
We decide to LOWER our minimum charge...But...RAISE our sq.ft. prices...!!! This was very effective allowing us to be close more NEW cleints...! We doubled our IN-HOME estimates..
by offering GUARENTEED WRITTEN estimates..The men understood that there was a possibility that...they would NOT be payed for these estimates..!! The customer was informed
that there was NO obligation the book the JOB.."However...If the estimate was acceptiable
that we like to to the JOB AT THE TIME OF THE ESTIMATE..!!! We have ONLY LOST 3 jobs
since June...
BUT......BY FAR....."Our BEST move to beat the recession...Was...CASH DISCOUNT'S.... :shock:
In 30 years..I have NEVER SEEN SO MUCH CASH COMING IN.. 8) 8) 8) 8) 8) 8)
SOooo..! If you are having a HARD time closing the cleint...OFFER THEM A CASH DISCOUNT.!!!!
Everone is Hoarding CASH in this economy... :wink: ...We offer up to 20% cash discounts...!!!
The response has been UNBELIEVABLE... "You could use some CASH...RiGht".... :wink:
PS..You will be suprised...how FAST...the cleint will run to the bank..to SAVE $20.00... :roll: