renegade_cowboy
Member
I am pretty laid back when it comes to my business and don't sweat the small things. Ever since I started with a portable and my 89 T-Bird I have offered a 30 day warranty. Meaning any questions or concerns I always come back at NO CHARGE. For the last many months I have extended that warranty to new spills and I gotta tell you it is making the customers eyebrows raise in excitement. To date I have had zerO people take me up on it, even folks I thought might.
I think its the little things that make you stand out from the crowd and I gotta say I have made serious cheerleaders with the new addition to my warranty. Majority of the customers appear shocked that I offer such a lengthy warranty, because no one does it.
Its not for everyone, but if you wanna add a serious wow factor to your biz, you should give it a shot. I expect there will be a few over time that will game the warranty, but its not worth changing a valuable marketing tool for a few customers a year.
I think its the little things that make you stand out from the crowd and I gotta say I have made serious cheerleaders with the new addition to my warranty. Majority of the customers appear shocked that I offer such a lengthy warranty, because no one does it.
Its not for everyone, but if you wanna add a serious wow factor to your biz, you should give it a shot. I expect there will be a few over time that will game the warranty, but its not worth changing a valuable marketing tool for a few customers a year.