Does this make sense?

[Shawn Forsythe]

If you try to mimic your competitor to steal market share, you open a spot for a new competitor to take your old niche, and just look like a wannabe to those customers you tried to steal.

Do you think this applies sometimes, always, or never?

 

[dgardner]

If you are trying to mimic your competitor, it's doubtful you had a niche to begin with.

Look like a wannabe - sure. Most customers (the kind you want, anyway) aren't stupid....

 

[Shane Deubell]

Do you think this applies sometimes, always, or never?

Around 90%

Either through the b- plan, messages, pricing, pictures, etc.
In the consumers eyes most cleaners look the same.

 

[jcooper]

If you try to mimic your competitor to steal market share, you open a spot for a new competitor to take your old niche, and just look like a wannabe to those customers you tried to steal.


Do you think this applies sometimes, always, or never?

If a biz has something that's working, it's only a matter of time before other try it also... Mcdonalds, Burger king, Wendys and so on. Do people not go to Wendys because they copied mcdonalds?

The avg. client has no idea what other cleaners are doing compared to us.

 

[TomKing]

Changing to mimic them can be bad.

Changing your sales message to blunt theirs is not.

The problem is most cleaners don't know what their sales message is to begin with.

 

[Ivan Turner]

I agree with Tom, that most don't have a tight handle on who or what their message really is. If you are going to emulate a competitor, at least make sure that the competitor is one worth emulating.

 

[Shane Deubell]

Can someone show us a good sales message versus a bad one?

Some of this stuff is so abstract we have no clue what you are talking about.
Any examples?

 

[Ed Valentine]

I believe it is always much better to develop your own program and image. If one copies from someone else (The original), they will never be the same and most likely will not achieve the same success or results as the "Original" either.

Be different and be unique in your quest to be the best. Your prospects will eventually see the difference and will contact you with interest. Further, from my own experience, you'll also acquire more loyal customer's in the long run.

Always remember, it is much easier to copy from others and become a "Follower" rather than to become a "Leader" in your area and in your Industry!

Great topic.
Ed Valentine
cross-american.com

 

[GCCLee]

Pimpin cones to mind here : )


Sent from da parking garage of dee detention center

 

[Mikey P]

Where were you going with this Shawn?

 

[GCCLee]

I thinks he saying be unique!



I'd sure hate to see a world full a people all acting just alike!


Sent from da parking garage of dee detention center

 

[kingjoelking]

I thinks he saying be unique!



I'd sure hate to see a world full a people all acting just alike!


Sent from da parking garage of dee detention center

Apparently you dont go to the mall.

 

[Able 1]

I have had great success going against the norm.. So, being unique will put you ahead, as long as it's the right "unique"(not the lip ring, face tattoo, Mohawk kind),.. Being "unique" in this business is as easy as quoting an exact price right over the phone..

 

[GCCLee]

Apparently you dont go to the mall.

Rarely




Usually Drive the Caddy if I do : )


"Edited above, I need dilutions for Mopping it down"