boazcan
Member
I am about ready to start the process to get a good quality focus group of target customers together in one place for about 2 hours. I will be paying them, either cash or gift cards, around $100 for their time and input.
I would like to put a nice thorough questionaire together to get into their thought process of picking a home service company (1st), then a carpet/tile cleaning company (2nd), what they look for in online and print advertising to choose these two. The next part will go over the "in home" experience of a service company. Likes/dislikes.
It seems like they would be obvious, but I would like to pick the brains of 10-15 unbiased unrelated women in my target market.
Any suggestions on questions to ask that will "pull" the real information out? Has anyone done one of these on their own?
I would like to put a nice thorough questionaire together to get into their thought process of picking a home service company (1st), then a carpet/tile cleaning company (2nd), what they look for in online and print advertising to choose these two. The next part will go over the "in home" experience of a service company. Likes/dislikes.
It seems like they would be obvious, but I would like to pick the brains of 10-15 unbiased unrelated women in my target market.
Any suggestions on questions to ask that will "pull" the real information out? Has anyone done one of these on their own?