Hi Jeremy, My business is only a little over a year old, however
spending so much time with the franchises has taught me alot
about benchmarking.I first set a monthly gross sales goal based
off fixed expenses and some variable ones. My budget was set at
$3,500 for a single owner/operator per month.The goal was to do
at least $36,000 for my first full year.I tracked my marketing to
the penny, to see were I was wasting money(you will do this no
matter what in the beginning)but it does help to regulate it. I added
some additional services which helped my bottom line. My total
first year sales were not bad at $52,000. I see Dave Rampage
does very well as an owner/operator you may want to talk with
him.Please feel free to e-mail or call me if you want.I just love
the fact that there is so much great information here, it has helped
me alot.
All The Best, Rob