Goomer
Member
Do you think a Adword campaign is worth the cost even if you have a very good first page presence without it??
Personally, I usually ignore Adword ads when Googlin'.
Personally, I usually ignore Adword ads when Googlin'.
Frank
Is your first page organic or in the places listing?
If it is in the places listing I would be working on my organic and then supplementing with targeted ad words campaigns.
Mobile searches are growing rapidly. The PC is not dead as Dave and his USP claim.
The problem we all will face as mobile takes over is when you search at work you will get the closet companies. We often do not get the companies in our area. This is all so a big problem for multi truck companies that serve a large geographical area.
PPC is here to stay. I would have some budget for this each month.
Just wait the one truck wonder will jump back in on this. Can't wait to hear more of his theory.
I am in the top 2-3 on Places and 3-4 organic, as well as having my Yelp page up top.......so my first page presence is great, bu personally, I usually ignore the adds up top and go right to the meat and potato results, but do not want to assume that most others do this and miss too many opportunities.
If you use the adword checker - https://adwords.google.com/d/AdPreview/?__u=1000000000&__c=1000000000 it has options to show different types of mobile devices. You can check several at one sitting.( I check mine at least 2X a week.) lately Mobile has been becoming much more competitive .)Also agree with dave that you should search on your friends/family mobile devices and see for yourself how it looks. Reaching a completely different prospect IMO.
I am in the top 2-3 on Places and 3-4 organic, as well as having my Yelp page up top.......so my first page presence is great, bu personally, I usually ignore the adds up top and go right to the meat and potato results, but do not want to assume that most others do this and miss too many opportunities.