Mikey P said:
So owner/ops are seen as pussies in your eyes Greg?
Is that what you are just saying?
Before we address that comment and deal with the morals of operating a honest business, something you know absolutely nothing about why don't we talk about this Pet Package term you think you own.
Tell us how you justify the time and expense to attempt to lay claim to the term as well as tell us how you will handle those who do not remove it from their advertising
Nope. Love owner operators. We contract to dozens of them daily. And I have many that are close personal friends.
You are the one I see as a pussy....
I developed the "PET PACKAGE" many years ago. I worked out the terminology and what it would and would not include. This included calculations that would allow me to make an average of a pet job versus a hit big or no go approach that was the norm in the industry. Much to the chagrine of other cleaners; we steered away from the day of pad replacement for pet odor control. This made my company stand out and "individualized" us.
After a handful competitors starting copying me (trying to steal our hard work), I was forced to register it to keep our individuality. Furthermore, with our franchise operations coming online soon; this continues to help us protect our company.
Anticipating such a reaction from you and others we have documented the companies currently using our registered term and started issuing letters. Also, we have been screenprinting and documenting the posts on this and other industry boards.
Any future uses of our protected service mark will be presumed to be
intentional misuse and the law allows for suits for not only damages but legal fees associated with blatant violations.
Thankfully, it also allows for suit against those promoting violations.
I have documented your above post and if suddenly there is an influx: I will have my lawyer pursue legal options against you, the company running this board, and anyone else involved.
I have a brand to protect and will recoup the legal costs from those responsible...
Thanks for your concerns and helping to publish this in the industry.
-Greg