We've won the past 3 years. They are gearing up for this year's voting (May). Already getting calls from my rep asking me to place an ad, before the voting happens. We won't run an ad unless we win, in which case we thank our customers for voting for us.
Here is the breakdown of business we've received from winning:
2012 $4,750
2013 $5,546
2014 $6,356
Not huge, but we'll take it! We run a full page ad in the insert (It's not a full newspaper page size) and it costs us about $950 to do that. I think this year if we win again, we'll scale back to a 1/2 or quarter page ($795 or $495). Ad we did last year attached.