There was blow back from it. I was a contractor for landscape installation on Service Magic around 2005-2008. There was a time when the leads were so good I couldnt even keep up with all of them, they had sooo much quality work coming in we were just cherry picking the jobs we could do with our skid steer. Then it just went to complete shit and all these fake leads started pouring in and all their real customers disappeared.I'm surprised there wasn't a class action back when they were doing the "exact match" back when they were service magic.
They would claim/create/hijack accounts up to and including google places and insert the service magic lead number so you would be charged for people who would have found you anyway........then charged their "exact match " fee which was the highest
had to fix that clusterfook for quite a few people