Thanks for the replies. I admire you guys. It's tough when you're competing with so many other companies that are all offering the same service. We're fortunate that we don't have any competition. But then again, we're not carpet cleaners.
I wish you guys the best success in 2017! Knock 'em dead!
Here's a little marketing tip for those of you who are interested:
Churches are a
great source of business. They typically have high volumes of traffic and a limited budget for maintaining their carpets (since they depend on charitable contributions to survive). You can approach a church and determine how much you want to complete the job. Say the price that you want to charge is $700 to clean the sanctuary and hallways. You can quote them $1,200.00 to do the entire job and tell them that you would like to give a $500 donation back to the church toward whatever ministry they would like to apply it to. That way you're getting the price that you want for the job, the church is getting their carpet cleaned for a fair price AND getting a contribution back toward their ministries, and you're getting a tax write-off. And it's totally legit.
We've used this strategy many times, though we do it [of course] with dyeing and color restoration services, not cleaning.
Here's a church job that we recently did where we employed this marketing strategy. Church carpet was "spot cleaned" by a janitorial company which ended up bleaching out spots all over the carpet. We repaired the spots, then re-dyed the entire carpet to pull it all together.
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