Hoody
Administrator
- Joined
- Oct 24, 2007
- Messages
- 6,391
- Location
- Bowling Green, Ohio
- Name
- Steven Hoodlebrink
- Years of Experience
- 20
I often tell the custy its like the difference between just washing your car or washing and waxing. It gives you some added protection and can help keep it looking newer longer.
It doesn't seem to help close more deals on it though.
Something else that helped me make carpet cleaning more than a commodity in the clients eyes is by using this comparison. Maintaining your carpet and maintaining your teeth are similar. Vacuuming is to carpet that brushing your teeth is to dentistry. Both need professional cleaning that vacuuming or brushing misses. When children are younger the dentist uses fluoride to help protect their teeth. The same applies to carpet with fluorochemical protectors. Helps to protect the carpet but just like teeth if the child never brushes or the carpet is never vacuumed then it requires advanced techniques to restore the issue(s). Sometimes the problem is too far gone and for health issues replacement is needed.