Your only mistake Mikey was not putting that large strong cleaning truck mount into a van that equals its status. Even a small 10 foot or even 12 foot box van with out dual rear wheels would have been enough to impress.
People are funny. They see the truck or the machine or both and if you do a great job cleaning, they think you had nothing to do with the job. It was the truck or the machine, not you or the chemicals or anything else. That is fine with me if they want to believe that, since other cleaners do not have the same look.
It doesn't have to work for everyone. Some might be more impressed with the extra time you spend, or your credentials, or your guarantee, or something else. If you can meet all those expectations and more, who can compete with you, unless it is with price?
Ken Snow knows what he is talking about, but he doesn't understand what type of business Mikey has or how different the clientel is than his. You too could be in the same town competing, and rarely cross paths. Completely different market and marketing strategy.
Ken would never advertise
big truck or big hotter machine. His market doesn't call for it.
Mikey, I know where you can get a truck like mine only newer with less miles for $6000. yuz got a keep up appearances, ya no!
Loren
www.deltasteamway.com