I pay to get my phone to ring.

[LCCFL]

Last month, I stopped my ads to see if I could get my phone to ring organically. Well, I have learned that it is not ringing once I stopped the ads. I believe it to be a way of advertising now.

Yes, I cold call, market, send postcards. But I am not hitting those marks for cleaning. I'd like to be at $60k-$80k in residential this upcoming year. (5 years in business btw)

So with that, I see a trend of jobs in substantial homes also where I go to measure and seem to lose those prospects for high pricing (1500+sqft). I'll ask myself once if I am shooting myself in the foot by not offering a price where I may have a repeat client instead of a one-time clean.

Can any of you guys and gals share any advice? What am I missing here? What advice can you share to work and grow the amount of revenue I am seeking?

 

[hogjowl]

I will
After you reword the above into and understandable question

 

[Mikey P]

MFB
Reviews
More reviews
A nice website
FB presence on local pages
Emails to existing clients
Kiss some babies.

 

[U. S. VET.]

Last month, I stopped my ads to see if I could get my phone to ring organically. Well, I have learned that it is not ringing once I stopped the ads. I believe it to be a way of advertising now.

Yes, I cold call, market, send postcards. But I am not hitting those marks for cleaning. I'd like to be at $60k-$80k in residential this upcoming year. (5 years in business btw)

So with that, I see a trend of jobs in substantial homes also where I go to measure and seem to lose those prospects for high pricing (1500+sqft). I'll ask myself once if I am shooting myself in the foot by not offering a price where I may have a repeat client instead of a one-time clean.

Can any of you guys and gals share any advice?

You have a few different things on the table.
R. O. I.‘s show ( graph/ line bar / ? ), relationships that reveal the reason the phone rings more / less
1.) bad weather vs. a normal trend
2.) holiday season triggers different demographics
3.) horizon events vs. competitor’s heavy coupon dis.
Helps you understand why something is happening

 

[Desk Jockey]

You're doing something right to get the opportunity to bid. You need to figure out why they aren't choosing you.

5-6 years ago I would have wondered if you weren't selling yourself well enough.

However now days even those that can afford it, want a deal. Not to be deceptive but I wonder if you shouldn't price as you normally would but then make a limited time offer (desperation pitch).

Any good reason- Cancellation, gap in schedule, van payment due, taxes, insurance, childs dental bill. Just a reason for the sale. Car dealers do it all the time. Hail sale when the hail was too small to damage the vehicles.

If you sense some price resistance you can also offer a discount by doing less. Traffic areas instead of whole rooms.

Another thought, offer them something if they choose your full bid. A free chair cleaning, entry mats or small rug, protector in the dining room or deodorant, something of value.

???

 

[LCCFL]

I will
After you reword the above into and understandable question

Put your reading glasses you old fart.

 

[hogjowl]

Put them where?

 

[LCCFL]

You have a few different things on the table.
R. O. I.‘s show ( graph/ line bar / ? ), relationships that reveal the reason the phone rings more / less
1.) bad weather vs. a normal trend
2.) holiday season triggers different demographics
3.) horizon events vs. competitor’s heavy coupon dis.
Helps you understand why something is happening

Are you asking to show these things you mention?

 

[LCCFL]

MFB
Reviews
More reviews
A nice website
FB presence on local pages
Emails to existing clients
Kiss some babies.

I've invested in a local company to work on my SEO/Website.

Reviews on Google are up to 180 and continue to grow. I get 3-5 a month.

Babies are the number one way I connect to my clients. People do connect with me other than that. I am a good conversationalist.

I keep up with Instagram, Facebook, Google Posts.

 

[LCCFL]

Put them where?

This damn spell check on my phone drives me nuts . Put your glasses on your eyes

 

[Mikey P]

I've invested in a local company to work on my SEO/Website.

Reviews on Google are up to 180 and continue to grow. I get 3-5 a month.

Babies are the number one way I connect to my clients. People do connect with me other than that. I am a good conversationalist.

I keep up with Instagram, Facebook, Google Posts.

whats your repeat rate?

 

[LCCFL]

whats your repeat rate?

Very minimal. I can count with my fingers. I do have some clients that will call around twice a year. But it is only a few. I'd say 5-10 people. I don't have my CRM opened to find a substantial amount, but I am pretty sure it is pretty low.

 

[hogjowl]

This damn spell check on my phone drives me nuts . Put your glasses on your eyes

 

[Mikey P]

Very minimal. I can count with my fingers. I do have some clients that will call around twice a year. But it is only a few. I'd say 5-10 people. I don't have my CRM opened to find a substantial amount, but I am pretty sure it is pretty low.

ok, I think it's safe to say you are doing something wrong in the home. After 5 years you should be seeing 30% or more calling back at least once a year.


possibilities..

Not personable enough
Not trustworthy enough
Come off as a perv
Shitty results



in other words, you have have halitosis......

 

[Mikey P]

not what you wanted to hear, IM sure but hopefully you get the gist

 

[LCCFL]

ok, I think it's safe to say you are doing something wrong in the home. After 5 years you should be seeing 30% or more calling back at least once a year.


possibilities..

Not personable enough
Not trustworthy enough
Come off as a perv
Shitty results



in other words, you have have halitosis......

I always chew gum and I tend to touch myself from time to time.

 

[FredC]

Very minimal. I can count with my fingers. I do have some clients that will call around twice a year. But it is only a few. I'd say 5-10 people. I don't have my CRM opened to find a substantial amount, but I am pretty sure it is pretty low.

What are you doing to market to them?

Presumably these are the people that are giving you glowing reviews.

Do they fall into some category that is unlikely to call back like moveouts?

 

[LCCFL]

View attachment 104407

You're uglier than I thought

 

[LCCFL]

What are you doing to market to them?

Presumably these are the people that are giving you glowing reviews.

Do they fall into some category that is unlikely to call back like moveouts?

For repeats, postcards, and emails.
New prospects, Facebook, Google ads, IG, Youtube, cold calling, emailing (if email is accessible) B2B

 

[Desk Jockey]

not what you wanted to hear, IM sure but hopefully you get the gist

Yea but on the bright side, if these fookers can make a living at it. You should be able to make a million at it.

Are you bidding after a day out on the job? I'd do bids 1st thing of the day. Wear a nice embroidered shirt with a collar. Switch shirts when you clean save these only for bids. Same with pants, new, saved only for bids.

Read the people, those that want to engage talk it up, explain your process, investment in equipment. Those that don't want to talk, have literature about you, your company and equipment they can read as you walk through.

There is some disconnect somewhere. As Mike mentioned you should be building a base not one and done even in a fickle market. ???

 

[Mikey P]

Whats your job average?
What's the median home price in your area?

 

[Dolly Llama]

After you reword the above into and understandable question

the question is;
after 5 years, why are his repeats are so dismal

..L.T.A.

 

[Mikey P]

the question is;
after 5 years, why are his repeats are so dismal

..L.T.A.

Probably has a mullet.

 

[hogjowl]

We’re always the last to know

 

[Mikey P]

He needs to hire a secret shopper

 

[Mikey P]

Ely, are you a naturally shy person?

 

[Desk Jockey]

I always chew gum and I tend to touch myself from time to time.

Just as long as you're not looking at pictures of the family... pet at the same time.

Then you're probably as normal as any other carpet cleaner.

 

[Cleanworks]

Last month, I stopped my ads to see if I could get my phone to ring organically. Well, I have learned that it is not ringing once I stopped the ads. I believe it to be a way of advertising now.

Yes, I cold call, market, send postcards. But I am not hitting those marks for cleaning. I'd like to be at $60k-$80k in residential this upcoming year. (5 years in business btw)

So with that, I see a trend of jobs in substantial homes also where I go to measure and seem to lose those prospects for high pricing (1500+sqft). I'll ask myself once if I am shooting myself in the foot by not offering a price where I may have a repeat client instead of a one-time clean.

Can any of you guys and gals share any advice? What am I missing here? What advice can you share to work and grow the amount of revenue I am seeking?

Make sure your work quality is the best so that you are getting referrals. Don't be afraid to ask for referrals. I never cold call residential but I do a lot of commercial. Walk by or even into places where you think it would be a profitable and easy set up job. Let the receptionist know who you are and ask to speak to the manager. The worst they can do is say no. If you do any vlm, shopping malls are good territories. I have a shoe store I picked up like that. I can park right by the elevator and bring my equipment up easily. $400 for 1.5 hours. Almost seems like stealing.

 

[Mikey P]

Pay for me to fly down and ill come set your ass straight



I'll need two seats on the plane and a hotel with two beds, one for me and one for my personality

 

[Dolly Llama]

Probably has a mullet.

worked for BillyRay Cyrus

..L.T.A.