Thanks R- I write all the copy as well and direct the film shoots. I started writing my own radio copy in the mid 90's and started doing the voice work a few years later.
Got too frustrated with using outside agencies & talent that didn't write or read with the passion myself and my father-in law put in them. Know the word count rules for 10, 15, 30 & 60 second spots is key.
Ken
Ps I do use consultants at times to give me concepts and then we run with them. It is fixed price and not retainer gouging and I can buy all media products better than they can and I get the agency discount running it all through Hagopian Advertising Agency.