----> Logo Opinion - Need brutal honesty needed. <----

[B&BGaryC]

I have been told by every graphic designer I have used that something needs to be done about it. My friends and other people I know have always said it looked unprofessional. I have a logomyway.com contest going now to update it but the owner is very unhappy with the drastic change and wants to keep it fundamentally the same. What is so bad about it in it's current form? The only thing I can think of is that it doesn't have any sort of bold lines and it has a bunch of dead space in the middle.

 

[Royal Man]

Simply losing the arms would make it a better logo for print and clothing.

(The arms are deformed and missing a finger anyway.)

 

[Lee Stockwell]

What a disarming suggestion.

 

[rhyde]

LOL lee


i agree dump the arms and put the homes on each side of B&B

 

[Burtz]

why are you doing all this work for some ones business

 

[Desk Jockey]

Gawwd that's awful! :shock:

Serious, no offense meant, but it could be so much better!

I think I would go with your contest winner, they certainly have to come up with something better.

Change is hard, maybe something close to what you have but updated, would please the owner but upgrade the image.

 

[steve g]

I also don't like the business name either, its easy to forget.

 

[Brian R]

I agree...Horrible.

Start from scratch

 

[gavin]

the text looks fine, it's just something about the way the arms and houses are drawn that make it look like a school project, and not one that got a good grade.

 

[B&BGaryC]

http://www.logomyway.com/5059/friends/B ... ration.php

Here is the contest underway

 

[Desk Jockey]

There are some good ones in there Gary.

I gave this one 4-stars and two others 3-stars.
You could always go with more red and less orange and have them shape it to resemble more like a flame.

 

[steve g]

I had an online company make me a logo, it cost me like $120 bucks, they tweaked it how I wanted it, I think it was money well spent.

 

[Bob Foster]

I have been told by every graphic designer I have used that something needs to be done about it. My friends and other people I know have always said it looked unprofessional. I have a logomyway.com contest going now to update it but the owner is very unhappy with the drastic change and wants to keep it fundamentally the same. What is so bad about it in it's current form? The only thing I can think of is that it doesn't have any sort of bold lines and it has a bunch of dead space in the middle.

Something like this but it needs way more color. And maybe have the arms wrap around the family.

 

[Brian R]

The arms suck....get away from that.

This one

Or this one

Those are the best 2 so far

 

[Brian R]

This one could possibley be the best

But I'm not sure how the home owner will relate to it.

 

[Bob Foster]

The arms suck....get away from that.

This one

Or this one

Those are the best 2 so far

I like the bottom on the best

 

[B&BGaryC]

Unfortunately we are not going to lose the arms. In fact he is showing signs of regret for agreeing to change anything.

 

[Ken Snow]

Ultimately he is the decision maker- all you can do is offer ideas & support. Good for you Gary for wanting to improve things- this is what I look for from my people.

 

[Al]

If he wont let you lose the arms, see if you can at least get a Vac Tat on one of them.


Nice try Gary

 

[Ken Snow]

If he wont let you lose the arms, see if you can at least get a Vac Tat on one of them.

LOL
Nice try Gary

 

[Desk Jockey]

Unfortunately we are not going to lose the arms. In fact he is showing signs of regret for agreeing to change anything.

My father was the same way after spending some time looking at comps he finally said can't we just leave my logo alone until I'm gone. somewhat amus Now I just wish I had him, screw the logo.

Do what he wants, work with that arms. What about a circle or oval around the arms? It would still modernize it some but still have his arms.

Your carpet logo is nice compared to the arms for the restoration division.

Something like this but have the pros do it so it fits right and use company colors.

 

[B&BGaryC]

We can all agree it is a pretty good concept though right? We are the strong arms that lift your home out of it's ruined state....

 

[Desk Jockey]

Please don't make me answer that Gary.

 

[mirf]

Out Dated logo I did not get the homes being lifted. Most in contest are better

 

[Royal Man]

Is the missing finger on each hand the middle finger holding up each house?

Just wondering how after most posts saying the arms suck.

How can you say ," We all agree..................."?

Unlikely!!

 

[rwcarpet]

#9 and #10 on the web site. If you embroider it, the less fill, the better. As from screening it, it's a simple design. I've done both embroidery and screening.

 

[Bee Busy]

those arms have to go..... reminds me of a gym logo

 

[Lee Stockwell]

The emotional dynamics of a loss situation, and the way a company is chosen would seem to make an owner choose the company image carefully.

The "arms" could be a good element if they were "caring arms" instead of "fighting arms". It's no accident that the word "arms" bring to mind weapons. It's an emotionally primoral connection.

The last thing most clients want is a "fight" or being strong-armed during a difficult time.

They want to have competent caring and trouble-free help.

Thanks,
Lee

 

[Bob Foster]

Something like this but it needs way more color. And maybe have the arms wrap around the family.

 

[Brian R]

No offense Gary but the arms are foolish. They look like a grade school did them for one...and the idea just isn't all that great.

What was said about the arms wrapping around a family or a home would work better.

Think of the person calling you....not your owners ego.