this is where you lost me and I will tell you why.I want to pick your brains.
So I have 1 apartment complex I clean.
I started cleaning in 1981. Our business was 30% apartments, 40% residential and 30% commercial. By 1994 we were at a crossroads. we were ready for expansion but were not sure to expand vertically (add more services in the same service area) or horizontally (same services in an expanded service area) After a TON of research we joined the Service Team of Professionals who was run by Mack Clark. Anyone here that knew Mack knows that he was the most knowlegable person regarding Business Management within the Cleaning Industry. The VERY FIRST thing he told us to do was to drop all of our apartment accounts. That was 30% of our business! But we did and it was one of the best things we ever did.
Look at it this way.
Apartment carpet cleaning - lowest revenue per hour, fairly consistent monthly income
Commercial carpet cleaning - modest income per hour, very consistent monthly income
Residential carpet cleaning - most income per hour, inconsistent monthly income
If you keep cleaning apartments you will find yourself in a trap. You will be too busy cleaning to market to the customers that will make you the most money.
My advice is to set aside time each week to market to either commercial or residential customers. eventually you will be making more money in those areas and will be able to say goodbye to apartment carpet cleaning.
That being said, I do have two apartment owners that I do still clean for (duplexes) they are high end and pay the same rate as any vacant home.
(cleaning occupied apartments - forgetaboutit)