Mikey P
Administrator
Some thing I have found out that in these times it's my
" Mercedes" customers are the ones being hit pretty hard in this current market and times.
Where as my " Saturn" customers are doing well and not to affected my the market trends and what is going on.
Many are losing their high price jobs do to down sizing and the mortgage industry taking a crash.
So they get their out money and they are holding on to it.
I find these customers are still getting their carpets cleaned but having less done and not as much.
I find on the other hand my " bleu collar " customers are having things done spending money and are not too affected.
here are some truths
I find in my market the " Mercedes" customer does not always work where they live. To afford the cars and big house and what ever both have to work.
Most of these people don't know their neighbors.
Their friends live where they work out of town.
So how do you market to folks who are never home?
How to you get referrals when they don't even know the family across the street?
So it seems those gurus who are writing the marketing stuff seem to be quite removed from what's happening in real life in the trenches.
WARNING
Be aware of well tanned cheap suit wearing gurus
the slow season is just around the corner and they love to prey on the unprepared
" Mercedes" customers are the ones being hit pretty hard in this current market and times.
Where as my " Saturn" customers are doing well and not to affected my the market trends and what is going on.
Many are losing their high price jobs do to down sizing and the mortgage industry taking a crash.
So they get their out money and they are holding on to it.
I find these customers are still getting their carpets cleaned but having less done and not as much.
I find on the other hand my " bleu collar " customers are having things done spending money and are not too affected.
here are some truths
I find in my market the " Mercedes" customer does not always work where they live. To afford the cars and big house and what ever both have to work.
Most of these people don't know their neighbors.
Their friends live where they work out of town.
So how do you market to folks who are never home?
How to you get referrals when they don't even know the family across the street?
So it seems those gurus who are writing the marketing stuff seem to be quite removed from what's happening in real life in the trenches.
WARNING
Be aware of well tanned cheap suit wearing gurus
the slow season is just around the corner and they love to prey on the unprepared