Its a program that sets up a web site for you so you can market to carpet retailers and have their customers sign up for a carpet warranty that you provide. You get an ongoing list of people that buy carpet. They also teach you how to market to the retailers . Theres more but the the Readers digest version.
actually they set a button on your own website that you can go to. also sets you up when you sell scotchgard to have a 1 year spot and spill warranty sent to you customer. 10 months they resend a reminder that their warranty is do up and to renew to contact you to reclean those areas and again, sell more scotchgard.