78% of woman are in the work force compared with 67% in 2004. One of the contributing factors is dads now make up 14% of the stay at home parents.
If you put the numbers to the test of that 22% left over with only about(less than) a third of the people actually getting their carpets professionally cleaned that number drops even more significantly. Out of 22% of the population you would garner 33% of that bringing the likely hood down to about 7%. I personally would look more towards the nonstay at home moms with more expendable income who do not want to do stuff.
Take my wife please. No take my wife for example she doesn't care what something costs as long as she doesn't have to take the time to do it. She prefers the house clean, the yard done, the car new and anything else that she doesn;t think she has the time to do. I bet if I presented the idea of having someone else perform certain acts she may pay for it for me. The successful professional woman is who you want not the "I have to check with my husband" who probably knows a guy who knows a guy