Did some more digging, not sure I'm down with this!
http://www.mytime.com/terms/merchant_agreement
1.7 "MyTime Commission" means a commission equal to thirty-seven percent (37%) of the total amount actually received from Purchasers of a Voucher for every New Customer who books an appointment when Merchant opts into a Promotion; except in the case of services in the automotive category, where the commission will equal seventeen (17%) percent, or in the case of any Non-Promoted Voucher where there will be no commission, or in the case a User comes via a MyTime embedded button or widget on their own website.
1.9 "Total Remittance Amount" means the aggregate amount due to Merchant for each Voucher equal to (i) the total amount collected by MyTime from the Purchaser for such Voucher less (ii) (A) the MyTime Commission, (B) the higher of either 3% of gross revenues or any fees imposed by a credit card company to cover credit card fees, and (C) any other transaction fees associated with such Voucher.
(c) Automatic Profile Updating. MyTime may add, edit or update information, including services, variations of services, pricing updates, employee names, photographs and other information, on Merchant's MyTime profile, so long as MyTime reasonably believes the information is accurate. MyTime may use information available on Merchant's own website, Facebook or other social media pages, or third-party sites, including Yelp and other consumer review websites. Merchants may request MyTime to remove or stop using any information obtained from Merchant website by emailing support [at] mytime.com.
Something fishy to me!