don't mistake what I said as putting you down, quite the opposite, I wanna see you do well. everytime I have raised my prices I have never gotten a complaint. sometimes there is a perceived value in things, for example a Mercedes isn't the most reliable of cars or even the best car, but they still sell because they are expensive and merely in that people see the value in it. don't let your competition define you, we have broke dicks that will clean 5 rooms for 39.95. if you market yourself to the price shopper crowd keep in mind those are the least loyal of customers, the further away from those folks you get the more loyalty you will get, it sounds like you are already doing great work, great work is worth something and people will pay for it. I am not saying charge .50/ft but I think you should be about 40% higher than what you are charging. I also don't like everything not being included, if its a specialty deodorizer thats one thing, if needs heat transfer for cool aid stain thats one thing. a regular cleaning job should include at minimum basic spotting, like POG or a little sodium percarbonate for pet stains mixed with the prespray. nice shop, and I hope you do well.
on edti: a carpet cleaner that really knows his stuff does not grown on trees. its taken me years to know what I know and I still learn more. this is worth alot if you ask me.