Radio Ads

[Josh Almanza]

Has anybody on here ever advertised on radio. Was wondering if it would be a good fit for my business. Ad would be heard on weekends on a Home improvement show every other hr on a 6 hr show. Cost for this type of exposure cost $2k a month. Curious to hear your opinions.

 

[Hack Attack]

Whats the realistic reach of that show?

Radio ads are generally a longterm return, most suggest 6 months running minimum

I'm in a small demographic so I advertise on 3 (middle age+ audience) of around 15 stations available

costs me $500 a month

 

[hogjowl]

If y’all hadn’t run Chavez off, he’d be able to tell this guy about radio ads.

 

[Mikey P]

@Brian H
@The Great Oz

 

[Matt Middleton]

We have done quite a bit of radio ads in the past. Some telling about our service, some with two people having a conversation about how great we are, some sponsoring an event, some special discount/promotion.

Did it make the phone ring? Nope, not really. It provided exposure. An awareness of our business.

Short term nope, long term perhaps.
My experience in small town USA.

 

[Steve Lawrence]

Chavez got run off ??? What a wimp. Things are supposed to be tough here. That's how we grow! (I'll bet he lurks!). Good guy with a wealth of knowledge and very willing to share. Shame on us if we did run him off. Our loss!

 

[Hack Attack]

I'm guesstimating in my small town/ rural area my radio ads bring in 1-2 jobs a week

So as has been mentioned it's more about brand awareness for me, not the phone ringing off the hook

 

[Jimmy L]

A roadside bill board would be a better thing

 

[Hack Attack]

A roadside bill board would be a better thing

my van is pretty much that, bold n simple

 

[Mikey P]

Nobody ran Chavez off


Manopause hit hard.

 

[BIG WOOD]

A roadside bill board would be a better thing

$300/month for one of those over here on the main hwy going in and out of town. I've been seriously considering getting on the boat for that

 

[Steve Lawrence]

Nobody ran Chavez off


Manopause hit hard.

Still would like to hear the story from the man himself. He was such an icon here at MB.

 

[Steve Lawrence]

Has anybody on here ever advertised on radio. Was wondering if it would be a good fit for my business. Ad would be heard on weekends on a Home improvement show every other hr on a 6 hr show. Cost for this type of exposure cost $2k a month. Curious to hear your opinions.

Wow, that's a big hunk. How many jobs will you need to book to make that worthwhile? Radio did not work for us. But we are small. Good luck!

 

[Matt Middleton]

A roadside bill board would be a better thing

Been there, done that too. And I agree.

 

[hogjowl]

I’ve still got an email from about 4 years ago from Chavez with a link to his radio commercial.
If anybody wants me to send it to them ...

It’ll take money

Idiots