Yelp was very kind to me last month. I had 10 jobs that came from Yelp that used my $75 for $100 deal I was offering and 3 other that came off Yelp that for some reason didn't purchase the deal.
I think Yelp is priceless, the reviews add so much to a business. All last month I heard I saw your reviews and eager to get schedule an appointment. :shock:
Yelp is weird when it comes to how they operate... Before last month I only had 3 visible reviews but 10 filtered, but once I sold a few Yelp deals they added some filtered reviews from over a year ago back on the main page. So now I have 7 visible reviews and yes still a 5 star bad ass.
The way they pay is weird too, they mail you a check. Out of the ten Yelp deal I sold, I am projected to get 4 different checks from them within a 5 week period. I am still waiting to get paid on jobs I did mid last month.
IMHO, peer reviews are huge and if you don't use Yelp as a marketing tool you are behind the times and making a VERY BIG MISTAKE!!!