Ron Werner said:
but do a few postcards and some above average work really separate the best from the banal?
Not Avg, not below and not, well Like you.....
Compartmentalize.....do what you need to do for WHO you need to do it for....
The masses dont want, nor will pay for what YOU want to offer...you have to learn when and where to do it...
Ill use myself as an example...on how i use to strip and maintain floors....
I was just like you on carpet....change my shoes to wax (still do but not as anal) use the walk off mats, etc. etc.
Then I picked up a Large contract....and found in order to be PROFITABLE I had to change my strat.....Then I remember the words of my Ceramics teacher
"Production work OR Precision work? Cant have or do both."
The large contract taught me how to do PRODUCTION work.....not hackish, but production...
Just in the last few weeks, work within a mile radius has gone crazy for me, and RES carpets in General has picked up quiet a bit....I ask them to vac before I get there, and if not then I vac......We had this discussion about running into some doozy jobs, that i didnt prequailfy and as such i chose not to charge them for it.....BUT I have picked up walk ups (HI JIM 8) 8) 8) ) AND crazy referals...
I dont go booty nuts, or vac nuts, or anything nuts....I give them an honest service for a decent price.....sometimes the same size jobs, 1 takes 4 hrs and 1 takes 2....yet i charge the same.....
I have other custys i been clean once a year for 6 years....
and as i just read from mikeys post...its kinda the same thing for me....