Dolly Llama
Number 5
Products can have variances without losing the foundation of what they are. For example you can buy different levels of luxury in shopping for s new Ford F-150 (XLT, Lariat, King Ranch, Platinum Edition, etc...) fundamentally they are all F-150’s but the extras are not present amongst them all.
sorta kinda ...'cept selling products/widgets with tangible products/widgets added is one thing .
Service biz is another thing....
All reasonable folks understand salvage/restoration , advanced spotting, urine contamination, etc costs more
But how does one reconcile to the consumer the BlackStanVan value at 3 to 4 times the price of what the 49 other vans are doing?
advertise the full dog 'n pony show of corner guards and mint on the pillow?
or suggesting to your current bread 'n butter repeat base that maintain their homes regular, they've been getting a halfazz clean... and if they "reelly" want it clean, it's 3 to 4 times as much ??
see what I'm saying??
..L.T.A.