staying familure with a new logo..

Mikey P

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Round 1... Screenshot_20240703-191604.png
 
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Jim Pemberton

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Are you committed to a lifelong bond of marriage to the vacuum cleaner, or is an amicable divorce acceptable?
 
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BIG WOOD

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Are you committed to a lifelong bond of marriage to the vacuum cleaner, or is an amicable divorce acceptable?
I say drop the vacuum cleaner. I know he'll be hated by those idiots who got that tattoo on their arm or wherever else, but that vacuum tells customers he is a maid service or a carpet cleaner only, not a multiple floor cleaning specialist

There, I said it finally
 

Mikey P

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The vacuum is non negotiable.

Cartoon characters, wands, kittens, babies, vans, the silhouette of the guy pushing the wand ain't for me...
 
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FB19087

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Top right is the most appealing to me...It is also reminiscent of the "visited"/euro stickers of your previous logo since you see many in the shield type....but after a few looks the overlay begins to bug me and it would also be problematic in black/white.


the two on left look like a gazillion others with the ellipse line elements...although the top left looks good

bottom right doesn't really do anything for me
 

Mikey P

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Top right is the most appealing to me...It is also reminiscent of the "visited"/euro stickers of your previous logo since you see many in the shield type....but after a few looks the overlay begins to bug me and it would also be problematic in black/white.


the two on left look like a gazillion others with the ellipse line elements...although the top left looks good

bottom right doesn't really do anything for me
Top right has the most promise..
 

Jim Pemberton

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The vacuum is non negotiable.

Cartoon characters, wands, kittens, babies, vans, the silhouette of the guy pushing the wand ain't for me...

I get it Mike. I was pretty sure you felt that way, but you did ask.

In the end, you can always beat any ...unique... branding with great service and communication skills.

Do you remember the Smuckers Jam commercial:

“With a name like Smuckers, it has to be good”

SNL had a ball with that



View: https://youtu.be/Ht7Jmp4tZsk?si=Uho42jnodxxUEM-_
 

Jim Pemberton

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Back in the early 80s we had a customer who had a dry cleaning business in southeastern Pennsylvania

The family name was Schmuck, which is a derogatory term in Yiddish, but a family name among the Pennsylvania Dutch.

They opened a carpet cleaning division, and thought to keep the family name on that part of the business, and thus was born "Schmucks Carpet Cleaning". They got a lot of good natured ribbing from their Jewish clientele to be sure.
 

Cleanworks

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Back in the early 80s we had a customer who had a dry cleaning business in southeastern Pennsylvania

The family name was Schmuck, which is a derogatory term in Yiddish, but a family name among the Pennsylvania Dutch.

They opened a carpet cleaning division, and thought to keep the family name on that part of the business, and thus was born "Schmucks Carpet Cleaning". They got a lot of good natured ribbing from their Jewish clientele to be sure.
Must be a huge company. I think we all know some Schmucks in the carpet cleaning business.
 
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