Lol- never saw this thread or I would have responded sooner. Simple reason for paying more per click:
Drive the price up! The higher the price- the less affordable it is for everyone else. My goal: to make it so that only the people with deep pockets can afford to advertise the keywords. once that has been achieved i will lower my spend on Google. That should leave my companny and a few of the high $ O&O's using Google.
I have budgetted a large amount of money to invest in marketing. It is my goal to make it clear to the Tampa Bay market that they don't have to spend alot of money to get their carpets and tile cleaned. I am currently negotiating a billboard and a radio campaign for that market as well. Market share is key. Thanks to Harper's advice; I realized that I needed to come in hard and fast. Instead of creating a splash; I went for a tidal wave. Strangely- it is acting like a
Tsunami !
Whether I turn a profit for the next two years in Tampa isn't important. While I am optomistic- whether or not it does won't affect how I feed my family.
What is important is that I provide more people in my organization with the opportunity to feed their familes. In october 2008, I changed our mission statement to simply this "Provide more jobs to the Atlanta market" opening Tampa allowed me to add two more employees here in Atlanta as support staff. Currently we have 14 full time employees, 2 part-timers, and our contractors complete well over 200 jobs per day. My goal is to get to over 500 jobs per day and 30 office employees before the economy begins to recover in 2013. We are 1/2 way there and with a little over 2 years to go! I am confident we can make it.
What are your goals? What are your doing to achieve them?