Re: This really chaps my ass. One price spray and suck hack
If you have high standards a really good sound system or a 50 grand automobile is very easy to tell from cheap ones. Not all rich people are stupid or stuck up. Lots of them like, want, and can tell high quality from low quality.
Most middle to upper-middle class people either limit their spending to have a saving account or spend like crazy until their credit cards are maxed out or they have no more money to spend. But no matter what, they will spend their money on what they enjoy doing and on things that give them joy. Everyone makes spending choices everyday. But it all depends on what they want and when they want it.
I have worked for the PS and extract cleaners before. Can "you" get better results? Yes, most of the time, especially if it's extra dirty. But the customer is happy and willing to pay for the job. One of the cleaners charges $50.00 per area......and has a three area minimum.....but in Southern Calif. not the middle of Texas so compare your prices with our high cost of living.
You, as the O/O, set the prices and level of quality. But you have to make money too.....so the market impacts what you can charge or are willing to charge for a certain result. There are a lot of people who are happy shopping at walmart.....cheap stuff for cheap prices. And they keep going there every month do or die. And there are people who want their carpets clean.....not like new, but cleaner than they are now. And price may or may not be the most important factor.....but for a lot of customers the price is the only thing that they use for comparison.
Customized cleaning is a nice way to seperate yourself from the competition.....but it doesn't let the customer really know what the price is and how to compare it to other offers. That is why most cleaners have several packages of cleaning to choose from. They clean open areas with PS and extraction for this much, they clean with PS, aggitation, and extract along with or without moving furniture for this price, and also include protector for this price.
Don't get mad for the other cleaners to focus all their work towards the first level of cleaning.....the customers don't want to pay a lot and they get the cleaning that they pay for. The cleaners are happy because they see how much money they make PER DAY, not per job. They also think that if they're busy they must be making a lot of money. Members here know that is not always true.
If you want more of the first level market, then set a package for that......say $25.00 per area, 150 or 200 square foot limit, traffic lanes or open areas only, no furn. moving. Then have a second level of cleaning for the ones who want a really good job and don't mind paying more to get more. It seems to me you already serve and market to those people.
I know of a cleaner who had a 20/40/60 pricing schedule and made a lot of money......$20 for closets and halls, $40 for regular size bedrooms (larger master suites go for $50) and $60 for large family rooms and combo rooms. Three bedrooms and a hall was $140 for 1.5 hours work. More areas means more money. The customers are happy and the cleaner is happy.
Another way of getting more customers is to really push hard for referrals. Come up with a reward program so that both the old custy and new custy gets something for helping you. Offer anything you like......free area, cash discount, free protector for a room, etc. People like getting free stuff and they like to help people who help them out. Remember the words, "birds of a feather flock together."
If you have high standards a really good sound system or a 50 grand automobile is very easy to tell from cheap ones. Not all rich people are stupid or stuck up. Lots of them like, want, and can tell high quality from low quality.
Most middle to upper-middle class people either limit their spending to have a saving account or spend like crazy until their credit cards are maxed out or they have no more money to spend. But no matter what, they will spend their money on what they enjoy doing and on things that give them joy. Everyone makes spending choices everyday. But it all depends on what they want and when they want it.
I have worked for the PS and extract cleaners before. Can "you" get better results? Yes, most of the time, especially if it's extra dirty. But the customer is happy and willing to pay for the job. One of the cleaners charges $50.00 per area......and has a three area minimum.....but in Southern Calif. not the middle of Texas so compare your prices with our high cost of living.
You, as the O/O, set the prices and level of quality. But you have to make money too.....so the market impacts what you can charge or are willing to charge for a certain result. There are a lot of people who are happy shopping at walmart.....cheap stuff for cheap prices. And they keep going there every month do or die. And there are people who want their carpets clean.....not like new, but cleaner than they are now. And price may or may not be the most important factor.....but for a lot of customers the price is the only thing that they use for comparison.
Customized cleaning is a nice way to seperate yourself from the competition.....but it doesn't let the customer really know what the price is and how to compare it to other offers. That is why most cleaners have several packages of cleaning to choose from. They clean open areas with PS and extraction for this much, they clean with PS, aggitation, and extract along with or without moving furniture for this price, and also include protector for this price.
Don't get mad for the other cleaners to focus all their work towards the first level of cleaning.....the customers don't want to pay a lot and they get the cleaning that they pay for. The cleaners are happy because they see how much money they make PER DAY, not per job. They also think that if they're busy they must be making a lot of money. Members here know that is not always true.
If you want more of the first level market, then set a package for that......say $25.00 per area, 150 or 200 square foot limit, traffic lanes or open areas only, no furn. moving. Then have a second level of cleaning for the ones who want a really good job and don't mind paying more to get more. It seems to me you already serve and market to those people.
I know of a cleaner who had a 20/40/60 pricing schedule and made a lot of money......$20 for closets and halls, $40 for regular size bedrooms (larger master suites go for $50) and $60 for large family rooms and combo rooms. Three bedrooms and a hall was $140 for 1.5 hours work. More areas means more money. The customers are happy and the cleaner is happy.
Another way of getting more customers is to really push hard for referrals. Come up with a reward program so that both the old custy and new custy gets something for helping you. Offer anything you like......free area, cash discount, free protector for a room, etc. People like getting free stuff and they like to help people who help them out. Remember the words, "birds of a feather flock together."
:mrgreen:
