I know that when I was in business for only 2 years, I had grandious ideas of my relative worth and what it took to "make it" in this business, too, so I am not coming down on Tim any. However, there IS a world outside of these boards and our customers reside in that world. To them, any company that can come in and make their dirt "go away" and have their carpets dry in under 12 hours is usually acceptable.
Obviously, the majority of Stanley Steemer franchises are able to satisfy the average customer, or they wouldn't have been in business all these years.
If you continue to judge other cleaners by bulletin board standards, you run the real risk of completely losing touch with your market. So, while I encourage you to keep your standards high, don't let yourself get so stuck in a possibly untenable position relative to your customer base that you aren't able to adjust according to their needs.