Since you also brought up heat as a USP, this is the whole Equipment section of our brochure:
"The Steam Way Powermatic Legacy 2100 Truck Mounted cleaning plant has many advantages over all other truck mounted equipment. Though this larger, more powerful machine is expensive, we chose the Powermatic because it was the absolute best performing machine in the industry.
The Powermatic's greatest advantage is the On Demand Fuel Oil Heating System. Truck mounts using explosive propane or weak heat exchangers cannot keep up with the Powermatic's temperatures that provide truly exceptional cleaning. Though some of these machines can attain fairly high temperatures, they cannot maintain the heat at the higher solution flow rates of the Powermatic. With each cleaning stroke the Powermatic will provide greater flushing action and
superior cleaning under real world conditions.
We use higher temperatures for many reasons. One is just plain common sense - HOT water cleans better.
Secondly, higher cleaning solutions temperatures allows us to use less cleaning compounds, because for every 18 degree increase in temperature above 118 degrees, chemical molecular activity is doubled.
Thirdly, only the Powermatic's higher temperature cleaning inhibits and removes a great deal of the bacteria and germs that inherently collect in fabrics.
Please be assured that these cleaning solution temperatures have been thoroughly tested by major fiber producers and carpet manufacturers and have been found to be safe to fabric integrity, style and color. In fact, Shaw Industries has employed us to use our Steam Way high temperature cleaning to correct roll crush pile distortion problems.
Superior performing tools offer maximum cleaning. Our cleaning, wand is designed to maintain as much as 30 degrees more heat than most all competitors wands because it reduces the atomization cooling and has better agitation. Its protection shield design will not over-spray onto baseboards, drapes, furniture, etc. and it will reduce the humidity released into your home. Our Roto-Vac cleans better than other rotary jet extractor tools due to
superior design characteristics."
My way of thinking is you try to have as many USP's as possible so you always have the edge on your competitors.
Loren