Had a previous customer rebook through Facebook today. Effortless.
So perhaps do some Facebook advertising for the sole reason of promotion rather then instant results. Build some brand recognition (that's what I'm set up to do from day one...sucks the big one that half of my g reviews say my name...) while increasing social media interaction which google loves...
Don't expect bookings and expect other carpet cleaners try to troll you...some of the info I got from here...
So if I want brand recognition I should have a target audience , postal code (zip), ect...
Time of add should count too... can I control that? Do office hours? 1 hour lunch breaks for the target demo...
Pet owners are probably a must...
Age? Maybe check census data for target areas and then compute...
We just had a mandory census...us Canadians have a whole ranch dedicated to stats...
Said this before: ever hear about the statician who drowned in a river with an average depth of 6inchs?