What do you think of this 1/2 page flyer?

[Shane Deubell]

The letters are written pretty good, especially the brightwork tie in!
Personally like to keep commercial letters to 1-2 paragraphs with bullet points, they just receive too much junk mail. massive amounts

Overall a phone call cost as much as a letter, so my return is far greater on phone call over a letter.

 

[Desk Jockey]

Shane do you personally make thosr calls? If you dont mind can you give a brief example of what that call would sound like?

Would you call then mail, mail then call?

 

[Jeremy]

I do phone calls as well... First to make sure the mailer is going to the right person and then a follow up 2 weeks later.

 

[Shane Deubell]

Shane do you personally make thosr calls? If you dont mind can you give a brief example of what that call would sound like?

Would you call then mail, mail then call?

Yeah about 10 years ago and it was lot of fun let me tell you

Cold Calling Technioues {their spelling)
Stephan Schiffman

is a classic, we set goal around 30-40k calls a year
sounds like alot but not really once you break it down

mailing is a waste IMO except for reminder

 

[Desk Jockey]

I know another commercial cleaner that told me he built his business that way. Hard to believe it works but it must because he built quite a business that way.

 

[Shane Deubell]

Its the only way, although you can hire canvassers for retail/strip malls and small offices.
Actually easier when you think about it, so many options in residential but in commercial only 1-2

repetition