Filling up the dealerships. If they can pressure the local distys to carry all of their lines then the distys will drop the other brands.
They cannot go direct like
Butler with only one of their lines because the dealers they have would blackball their other lines.
They cannot go direct with all of their lines because the relationships they have with the distibutor network they have built.
You seem to be alluding to direct sales but most CCers are scared to be left alone with their machines.
Butler has cured that with simple designs that do not change and industry leading customer support. (10 year warranty--they must be idiots).
The margins are much better for the manufacturer in the direct model like
Butler but trying to shift to that model from the current model would cause way too much disruption in their distribution. The Direct model does have higher expenses also.
Does
Butler have a lot more margin built into their product than say Judson?
If Judson added a 5 year parts warranty and added $2000 to the price of his unit would he sell more units and make more money?
The 15 to 40% that the local Disty makes adds a lot to the price of the units.
Guessing is all I am good for.
Rick