a unique approach to selling truckmounts...
- Thread starter Mikey P
- Start date
Mikey P
Administrator
Jim Pemberton
MB Exclusive.
- Joined
- Oct 7, 2006
- Messages
- 12,306
- Name
- Jim Pemberton
In all due respect to the company that I started with (well, as their Prochem brand) and that represents about 50% of my gross sales:
This series stinks.
Expanding on this:
Everyone company should have an ICP (Ideal Customer Profile)
My ICP for a truck mount buyer is:
45-60 years old
Male (women are growing in the business workforce, but not enough of a percentage to be my "ICP")
Center to Center/Right politics
Moderate to conservative lifestyle
Married with children/grandchildren
Active in the community
3 years plus in business
To be clear, I have plenty of liberal, female, or LBGTQ customers who treat me great, buy plenty, and are successful in this business.....but they represent a small percentage of my market, so when I look for how to market to a customer, I keep the above category in mind in how I communicate with them.
....and, to be clear, I don't think my liberal, female, or LGBTQ customers would like this one much either.
I cannot see how these two will get the attention, or Legend Brands the respect, of this demographic.
This series stinks.
Expanding on this:
Everyone company should have an ICP (Ideal Customer Profile)
My ICP for a truck mount buyer is:
45-60 years old
Male (women are growing in the business workforce, but not enough of a percentage to be my "ICP")
Center to Center/Right politics
Moderate to conservative lifestyle
Married with children/grandchildren
Active in the community
3 years plus in business
To be clear, I have plenty of liberal, female, or LBGTQ customers who treat me great, buy plenty, and are successful in this business.....but they represent a small percentage of my market, so when I look for how to market to a customer, I keep the above category in mind in how I communicate with them.
....and, to be clear, I don't think my liberal, female, or LGBTQ customers would like this one much either.
I cannot see how these two will get the attention, or Legend Brands the respect, of this demographic.
Last edited:
Cleanworks
Moderator
Probably more than a few tools on their website.
Dolly Llama
Number 5
marking genius!
You should have them do your new branding
I could only stomach a minute and 12 seconds of that dumbchit
Did the dippy brunette chic show any leg to go with her cleavage?
what's with the kitten in heat "come f' me" look at the 20 second mark?
At least they could put her in Daisy Dukes and cowboy boots
..L.T.A.
Papa John
Lifetime Supportive Member
With the Hot Chics, LB must be marketing to my "persona" in bedazzled pants
But as a marketing student, I was also annoyed by the presenters, but the message is strong.
But as a marketing student, I was also annoyed by the presenters, but the message is strong.
hogjowl
Idiot™
I wish you could be my “guy” Jim.
You’re just to yankee for me.
Bryce C
DFW
I'm working on my resume bud
Jim Pemberton
MB Exclusive.
- Joined
- Oct 7, 2006
- Messages
- 12,306
- Name
- Jim Pemberton
Ah more’s the pity, as my Irish grandmother would say
hogjowl
Idiot™
My dealings with you, as few as they’ve been, have taught me that I could depend on you to help when those wiz-bang TMs need service.
Mikey P
Administrator
How many 370's have you sold for them? Wouldn't it be wiser for them to put you behind the camera instead of these idiot actors who have no clue what they're talking about? Because they aren't convincing anyone.
The last time I saw a really good commercial video was when sapphire showed that awesome looking van with the tm in it , and I think some real people with sapphire where in the commercial which was way more convincing to the carpet cleaners.
Mikey P
Administrator
Maybe those three actors will start YouTube channels featuring all the ways they have fixed or improved their 370s...?
SamIam
Member
I posted on FB about this, saying where's Tim Baker?
Hahahahha
Rueben Hawkins replied he still works here doing training.
Cough cough.
Well the paid actors at least got a job lol
Hahahahha
Rueben Hawkins replied he still works here doing training.
Cough cough.
Well the paid actors at least got a job lol
