My first few questions are,
How did you hear about us? (very important to know how to process the call, if a referal it means they are not shopping, just want some information to have us clean or estimate)
Are you calling from xxxxxxxx xxxxxxxxxxxxx xxxxxxxxxx I list the three major cities I work in.
Is it a home your moving into, out of, or living in? We have a different pricing structure for tenants moving out of units.
What all do you need cleaned?
Are there any special areas of concern?
This usually gives me a great feel for the type of person I am talking too. I can then proceed to book a cleaning over the phone with a idea of price or set up an in home estimate that I prefer to do with most my occupied homes.
If they are a referal from another customer then I already have credibility and in most cases can book the job over the phone and give them a price before I start.
Tenants moving out are the same way. I can give them a pretty accurate price and then book a cleaning time.
Some forms of my marketing such as direct mail, phone book and newspaper inserts I want to give in home estimates to sell the job.
I know most of you guys don't like to do in home estimates but I prefer them. I am great at selling the job and I close 95% of my in home estimates even though I am more expensive than most cleaners in my area. It gives me a chance to convince them how good we really are. I look at the lifetime value of a customer and the thousands that a typical customer will spend with me over the long term makes an in home estimate an investment that will pay over and over.
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