Onfire_02_01
Member
I was wondering if anyone has done a cost benefit between paying someone to hang door hangers and paying the post office to do Eddm? Do customers see one as better than the other?
And why do you say that? What do you feel is its advantage?EDDM all the way, and cost has nothing to do with it.
You pick the demographic target and can drill down to get the exact people you want to receive it in a zip code. Skip routes that don't have homes you want to deliver to.And why do you say that? What do you feel is its advantage?
Lots of peiple talk about compelling offers. What is a compelling offer? (Those you listed) I may be the odd one out but i have never been compelled to buy anything off a flier/advertisement unless it was come in today and get this free thing for just showing up no need to buy. I have always been nicely surprised when I get something on an item I already want to buy. Maybe that is why I am a bad salesman, because I dont feel the need to spend my money as soon as it hits the bank.Free Hall
Free set of Stairs
Free chair cleaning with cleaning of like size
Free Divan cleaning " "
Half off Dining room
Half off area rug
Clean two rooms get the third 1/2 off
It needs to be compelling to get those fence sitting to make a decision.
And why do you say that? What do you feel is its advantage?
I was under the impression that you selected a mail carrier route and everyone in that route got a mail piece residential and business, owners and renters alike. Am i mistaken?In utilizing EDDM you are gaining direct access to the valuable resources the USPS electronic system and their databases, as well as third-party databases and demographic data.
Mailing campaign specifics can be saved, changed, modified, and tweaked as needed, and your own personal customer list can be integrated with it as well.
Choose and change zip-codes and income levels, target businesses or residential addresses only, and be able to MANAGE it all electronically.
A key asset of anyone's business is their customer list, and creating and maintaining that list in an electronic format that can be integrated into EDDM, or any other direct mail service for that matter, should be an important goal of any business if it has not been yet done.
Other than being constrained by a very limited budget, and trying to drum up any business you can, in looking long-term, there is no comparison between what the USPS can offer, compared to a couple of Chavez's wandering around with sacks of doorhangers.
I was under the impression that you selected a mail carrier route and everyone in that route got a mail piece residential and business, owners and renters alike. Am i mistaken?
Listen to this guy he has made a career out of never getting out of his office chair. Let someone else do the work is his motto. LOLEDDM is pretty damn cheap. Its so nice since you can pick routes within the chosen zip code.
Damn good gurilla marketing idea there. How about a load of dirt poured over the neighborhood.You might think about renting a helicopter and dropping Turkeys over the Holidays with you business card attached. It worked for a radio station in Cincinnati once. View attachment 15084
That is what I was thinking but I wasn't sure if there was a perception difference between the two.This guy is just starting out, what is it like a year and a half?
If you have paper boxes where you are, flyers are the way to go! Get a well designed flyer(full color,glossy,professional looking) and go to town anytime you aren't cleaning.. I can stuff at least 10 boxes in a minute(I know Nate won't believe that, but it's true).. I think a flyer costs me like 3 cents, so for 30 cents plus gas and time(which starting out you have plenty of) you reached 10 potential customers in 1 minute.
I have done 500,000 flyers myself since my business started in 05'.. Buying in bulk was important, I would buy 50,000 at a shot. I don't have any printed right now,but if it gets slow I will put in a order
When you have more money then time EDDM sounds good.
Another thing that i have been wondering? Do people even use their front doors anymore or does everyone use the car garage door?. I have been doing door hangers and keep wondering hoe long untill people see them. I would put them on the garage doors but it seems like most places, mine included, dont have handles anymore.
That is what I was thinking but I wasn't sure if there was a perception difference between the two.