I chose those times. I could've and did do those hours last month and didn't get the calls. So I figured it might work if I put it on the sign when I'm not on the road. The super early drivers never see my truck and the after rush hour drivers never see my business either. Plus, rush hour...people are rushing and looking at traffic, not rubber necking looking at signs. When people aren't in a hurry, they're more than likely going to look at my ad.
That's my reasoning. Last month didn't get any calls. So I'm trying this format. I'll adjust it to different hours next month if I don't get any calls. That's the good thing about this, you can choose when you want your ad to blip at the same cost
